The ‘Invest in Nature’ initiative by Island Nature Trust is more than a call to action; it’s a pledge to safeguard Prince Edward Island’s natural landscapes and protect them in perpetuity. In the heart of this conservation effort lies the Seed Tree Sponsorship program, an avenue that allows us to honour and protect the magnificent seed trees of our Island’s forests. These venerable trees, often termed the matriarchs of our woodlands, play an indispensable role in the regeneration of our forests, ensuring the continuity of their unique species.

Charlottetown Toyota: Sponsors a yellow birch Seed Tree in Dunk River Natural Area

Islanders and Island businesses have heeded this call to protect our forests and have embarked on a transformative journey. Among them is Charlottetown Toyota, a local business that recognizes the pivotal role they can play in preserving our natural heritage.

When asked about what inspired Charlottetown Toyota to sponsor an Island Nature Trust Seed Tree and why this initiative holds special significance for their organization, Matt MacLennan explained, “After witnessing the devastating impact of post-tropical storm Fiona on Prince Edward Island’s forests, it was clear that we had to take action. The storm’s aftermath galvanized our community to protect our wildlife, and we were deeply moved by the loss of trees and wildlife. Being a local Island business, we felt a strong connection to the cause, especially since the hurricane had the most significant impact on Islanders.”

The alignment of Seed Tree Sponsorship with Charlottetown Toyota’s values and mission as a local business in Prince Edward Island is evident. Matt stated, “Our family business has a deep connection to wildlife and our commitment to Seed Tree Sponsorship emerged from a desire to make a meaningful impact in the wake of post-tropical storm Fiona, rather than spreading our support too thin. It’s a focused and meaningful way to contribute to the recovery effort.”