Advocating for Nature with the Island’s online communities

As Island Nature Trust’s Content Specialist, spreading the news about our events and updates is crucial to create awareness and hopefully encourage our community to advocate for nature. One effective way we do this is by sharing our news on local Facebook groups. This helps us inform people about important updates, conservation efforts, and upcoming events. It also allows members of our community to interact with our content and show support for our work.

This approach isn’t exclusive to us; any organization can use it to boost engagement organically. By actively participating in these groups, it has helped us increase attendance at our events and grow the numbers of people we reach and engage with our social media content. To increase our outreach, we collaborate with other vital organizations in our community, such as platforms like the Buzz community events’ board, have proven to be successful in ensuring our events gain visibility within the community. As the go-to guide for what’s happening on PEI, they’ve helped us reach a broader audience and foster a sense of community engagement.

“Over the last three decades, The Buzz has really become a staple of the Island diet — as a way for people and communities to connect, for all the talented and creative folks to promote themselves to both locals and visitors and for businesses to get their messaging out to tens of thousands of readers every month.

“New Buzz Day” is in itself a monthly cultural event on PEI.”

Yanik Richards,

The Buzz PEI

Additionally, the Community Sector Network of PEI have helped us amplify our message by featuring our news and events in their newsletter and website, aligning with their mission of developing an empowered community sector using its collective voice for change.

Moreover, we greatly appreciate the support from the Island Studies newsletter, which consistently shares our goals, updates, and events through their channels. Their collaboration allows us to extend our reach and connect with more people who are passionate about PEI and share a deep connection to our Island.

CSNPEI was formed to strengthen and promote PEI’s community sector. It aims to raise awareness about the sector’s importance, foster collaboration among members, advocate for its needs, and ensure access to necessary resources.”

The community sector refers to a range of organizations, groups, and initiatives that work to address social, cultural, economic, and environmental issues. These organizations and groups may be nonprofits, charities, social enterprises, community development organizations, advocacy groups, and volunteer organizations.

Alexia Riche,

The Community Sector Network of PEI

Through these resources, we’ve strengthened our ability to spread awareness, build community connections, and collectively advocate for nature. We’re incredibly grateful to these organizations for their unwavering support. Together, we’ve amplified our message and reached more people. Without your continued support, we couldn’t continue making a positive impact and inspiring others to look around and understand the importance of protecting our Island.

Thank you for helping us make a difference!

Interested in being Outspoken For Nature?

We all share a unique connection to nature, and our supporters express it in diverse ways.
They are our Champions of Nature, coming from various backgrounds – from hands-on volunteers to
digital advocates, creative fundraisers, and generous donors.

Are you passionate about hands-on conservation efforts or getting directly involved in nature protection?

Are you interested in supporting nature through financial contributions or potentially donating land for long-term protection?

Are you an artisan or entrepreneur and enjoy using your creativity to raise funds for nature conservation?

Do you love using your voice to raise awareness and advocate for environmental causes in your community?

Sign up

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Inspiring Your Voice on Social Media

In today’s digital landscape, social media isn’t just a platform for sharing updates—it’s a powerful tool for advocacy and change. Across Canada, everyday individuals are stepping into the spotlight, using their online presence to champion conservation causes and inspire meaningful action. As Island Nature Trust continues its critical work to protect Prince Edward Island’s natural heritage, it’s time for each of us to realize the potential of our own voices on social media and become confident advocates for conservation.

Think of the influencers you admire—their impact often stems from their authenticity and consistency in sharing their passions and beliefs.

Take Emily Chung (@mle_chung), for example, a science journalist with CBC News. Through her engaging storytelling, Emily has sparked conversations about environmental issues, encouraging her audience to take notice and take action.

You can follow in her footsteps by sharing your own experiences with Island Nature Trust’s conservation efforts, inspiring others to join the cause.

Alexandra Cousteau, granddaughter of legendary explorer Jacques Cousteau, is an environmental advocate and water policy expert. Through her Instagram account, @acousteau, and Facebook page, she shares stories about water conservation, marine ecosystems, and sustainable living practices, inspiring her followers to be mindful of the planet.

Dr. David Suzuki a renowned Canadian environmental activist, scientist, and broadcaster. Dr. Suzuki has a significant presence on both Facebook and Instagram, where his foundation regularly shares posts about environmental issues, conservation efforts, and ways individuals can make a difference. Their engaging content resonates with a broad audience, inspiring followers to act and support causes related to protecting the environment.

On Facebook, @DavidSuzuki, has thousands of followers. The foundation shares articles, videos, and updates about environmental activism, providing valuable insights and resources for his audience to stay informed and engaged.

David Suzuki’s consistent advocacy has inspired countless individuals to become stewards of the environment. Likewise, by regularly sharing posts about Island Nature Trust’s work on your social media channels, you can amplify the organization’s mission and inspire others to get involved.

And then there’s Dr. Roberta Bondar (@RobertaBondar), whose passion for conservation shines through her advocacy efforts and her passion for avian photography. As Canada’s first female astronaut, Dr. Bondar has a unique perspective on our planet’s fragility and the importance of protecting it. By following her lead and sharing your own conservation stories, you can motivate your followers to take meaningful action and support Island Nature Trust’s initiatives.

Lastly, a prominent Indigenous journalist and author, Tanya Talaga (@TanyaTalaga) often shares insights into Indigenous perspectives on environmental stewardship and land conservation. Through her Twitter account, she amplifies the voices of Indigenous communities advocating for environmental justice and protection of natural resources.

But you don’t have to be a celebrity to make a difference. Your voice matters, and your social media posts have the power to inspire change. Whether you’re sharing photos of your favorite hiking spots, discussing the importance of biodiversity, or highlighting Island Nature Trust’s conservation projects, every post contributes to a larger conversation about protecting our planet.

So, let’s harness the influence of social media to amplify our collective voice for conservation. Be confident, be consistent, and be unapologetic about sharing your passion for nature. And don’t forget to include Island Nature Trust’s handle, @IslandNatureTrust, in your posts to raise awareness and inspire others to join the movement.

Together, let’s make a difference—one post at a time.

Interested in being Outspoken For Nature?

We all share a unique connection to nature, and our supporters express it in diverse ways.
They are our Champions of Nature, coming from various backgrounds – from hands-on volunteers to
digital advocates, creative fundraisers, and generous donors.

Are you passionate about hands-on conservation efforts or getting directly involved in nature protection?

Are you interested in supporting nature through financial contributions or potentially donating land for long-term protection?

Are you an artisan or entrepreneur and enjoy using your creativity to raise funds for nature conservation?

Do you love using your voice to raise awareness and advocate for environmental causes in your community?

Sign up

To Our

Newsletter

Be the first to know about
future events, news and
campaigns.

Follow Us

#givingbacktonature

Nature’s Social Media Advocates: Amplifying Conservation Efforts with Island Nature Trust

Conservation isn’t solely the responsibility of organizations or governments; individuals hold immense power to drive change, especially in the digital era. Social media platforms serve as potent tools to amplify voices and advocate for crucial causes like environmental conservation. Here’s how you, as an individual, can leverage your social media channels to support Island Nature Trust and contribute to conservation efforts:

SHARE THE STORY:

Your social media channels are a canvas to paint the picture of environmental importance. Share the compelling stories behind Island Nature Trust’s conservation efforts. Share INT publications such as our annual Impact Report and Quarterly Magazine, which feature success stories about protected land to ongoing ecosystem stewardship initiatives, every narrative contributes to raising awareness.

EDUCATE AND INFORM:

Become a source of knowledge. Share informative articles from our website news section and resources page or videos from our YouTube channel. Highlight the significance of biodiversity, the impact of climate change, and the importance of protecting PEI’s natural habitats.

AMPLIFY CAMPAIGNS:

When the Trust launches a campaign or initiative, be the amplifier. Share campaign messages or donation drives to your audience. Encourage participation and engagement within your network.

Featured Campaign: Protecting the Wabanaki-Acadian Forest

CREATE ENGAGING CONTENT:

Put your creativity to work! Generate content that captivates your audience’s attention. Share personal experiences about your interaction with nature, photos of local flora and fauna, and involvement in Trust-related events, such as the Passport to Nature series.

USE HASHTAGS AND TAG THE TRUST:

Maximize your content’s reach by using relevant hashtags and tagging Island Nature Trust in your posts. This increases visibility and creates a direct connection to the Trust’s official channels.

@IslandNatureTrust

#IslandNatureTrust

#GivingBackToNature

#AdvocateForNature

ENCOURAGE ACTION:

Don’t just inform—motivate action. Encourage your audience to participate in Passport To Nature events, workshops, clean-up drives, volunteer for the Trust’s guardians programs, or donate to specific conservation campaigns such as the Protecting the Wabanaki-Acadian Forest.

ENGAGE AND FOSTER COMMUNITY:

Initiate conversations around conservation and be outspoken. Engage with your audience by asking questions or discussing pressing environmental issues. Cultivate a community that shares your passion for conservation.

COLLABORATE AND NETWORK:

Initiate conversations around conservation and be outspoken. Engage with your audience by asking questions or discussing pressing environmental issues. Cultivate a community that shares your passion for conservation.

MEASURE IMPACT AND CELEBRATE MILESTONES:

Track your advocacy efforts. Measure engagement metrics, the reach of your posts, and the responses received. Celebrate milestones achieved, whether it’s increased awareness, funds raised, or community involvement.

PERSIST AND STAY INFORMED:

Conservation advocacy is a continuous journey. Stay updated on environmental issues and changing trends. Stay in touch with Trust news and initiatives by subscribing to our mailing list and following us on our Instagram and Facebook. Persist in your efforts even when challenges arise.

You possess the power to spark conversations, inspire action, and drive change. By dedicating a portion of your online presence to advocating for conservation and supporting Island Nature Trust, you become a crucial voice in the collective effort to preserve our planet’s natural treasures for generations to come.

Each share, like, or comment contributes to a greater cause—so wield your social media presence as a force for positive change and let your advocacy echo across digital landscapes.

Interested in being Outspoken For Nature?

We all share a unique connection to nature, and our supporters express it in diverse ways.
They are our Champions of Nature, coming from various backgrounds – from hands-on volunteers to
digital advocates, creative fundraisers, and generous donors.

Are you passionate about hands-on conservation efforts or getting directly involved in nature protection?

Are you interested in supporting nature through financial contributions or potentially donating land for long-term protection?

Are you an artisan or entrepreneur and enjoy using your creativity to raise funds for nature conservation?

Do you love using your voice to raise awareness and advocate for environmental causes in your community?

Sign up

To Our

Newsletter

Be the first to know about
future events, news and
campaigns.

Follow Us

#givingbacktonature

Strengthening Conservation Through Collaboration

INT’s Vital Nonprofit Partnerships

Conservation is a collective effort that requires collaboration and active participation from various organizations and individuals. Island Nature Trust (INT) recognizes the importance of forging partnerships with like-minded organizations to achieve its mission of protecting Prince Edward Island’s natural heritage. These partnerships extend beyond shared goals; they represent a shared commitment to conservation and the collective responsibility we hold to safeguard our environment. By engaging with these organizations and amplifying their efforts on social media, individuals can play a vital role in advocating for nature and supporting INT’s conservation initiatives. Don’t forget to like, follow, and share content from these organizations on social media, and inform yourself by visiting their websites to stay updated on their latest initiatives and opportunities for involvement.

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Biodiversity loss in PEI: Finding Solutions Together

On February 16th, 2023, Island Nature Trust hosted an event, Biodiversity Loss in PEI: Finding Solutions Together, at the Farm Centre in Charlottetown. 

The purpose of the event was to bring together expert organizations, institutions, and members of the public who are actively working towards halting and reversing biodiversity loss across Prince Edward Island and Atlantic Canada, to share their knowledge with attendees. 

We heard from eight knowledgeable presenters on topics including historical losses of biodiversity in PEI, the importance of moving forward together, improving backyard biodiversity, wetland restoration, application of two-eyed seeing, provincial work of the Forested Landscape Priority Place, supporting landscape-scale climate resilience, and legal protections for species at risk in PEI. In addition to learning more from experts in the field, the evening was also intended as a local follow-up to COP15 which was held in Montreal, QC, in December 2022. 

Aleida Tweden – Biodiversity loss in PEI speaker, representing the Mi’kmaq confederacy, interviewed with INT’s Jo Merth by CBC Radio in February 2023

What were some major results stemming from the COP15 biodiversity conference? How do the Federal commitments translate to the Provincial scale? How can we springboard into action as individuals and as a community? Throughout the evening, attendees were invited to reflect upon the role that the public and individuals have in stopping the loss of biodiversity across Prince Edward Island. 

The event brought together over 80 people and many more attended virtually. Some key takeaways are how deeply Islanders care about the environmental issues facing our home and how essential it is that immediate action is taken across all levels of civil society. 

We would like to send a special thanks to each of you who placed your own personal commitment onto the tree of action. It was inspiring to see each leaf, representing an individual’s action, filling the branches as a symbol of our shared commitment towards halting and reversing biodiversity loss in our own back yards.

Our collective work is not done. We hope this event has deepened the drive to work towards addressing the ecological challenges within our province. We were inspired by the dedicated individuals in attendance and believe this event was successful in forging new connections and prompt discussion as we move forward to implement action. 

Watch the full event below.

Interested in being Outspoken For Nature?

We all share a unique connection to nature, and our supporters express it in diverse ways.
They are our Champions of Nature, coming from various backgrounds – from hands-on volunteers to
digital advocates, creative fundraisers, and generous donors.

Are you passionate about hands-on conservation efforts or getting directly involved in nature protection?

Are you interested in supporting nature through financial contributions or potentially donating land for long-term protection?

Are you an artisan or entrepreneur and enjoy using your creativity to raise funds for nature conservation?

Do you love using your voice to raise awareness and advocate for environmental causes in your community?

Sign up

To Our

Newsletter

Be the first to know about
future events, news and
campaigns.

Follow Us

#givingbacktonature

Announcing the Trust’s first Honorary Patron

From left: Treasurer – Rob Mackay, Vice President – Jan Matejcek, President – June Jenkins Sanderson, Lt.-Gov. Antoinette Perry, Secretary – Bruce Craig, Director of Conservation – Megan Harris and Executive Director – Bianca McGregor.

An interview with Lieutenant Governor of Prince Edward Island: Antoinette Perry

By Ben Russell – Communications Manager

The Lieutenant Governor of Prince Edward Island Antoinette Perry is a respected educator from Tignish and a proud Acadian. Before her retirement from teaching in 2009, she enjoyed a distinguished 32-year career at Tignish Consolidated Elementary School where she taught Music and French. She serves as an organist and church choir director at St. Simon and St. Jude Parish and as a co-coordinator of the Parish’s Summer Organ Recital Series.

Becoming an honorary patron to Island Nature Trust made perfect sense to the Honourable Antoinette Perry. She recalls that from a young age ‘environmental consciousness’ was instilled in her while growing up in a small Tignish community. There she was exposed to a sentiment that resonates with her to this day – to respect each other and the environment we live in.

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Indigenous Knowledge: The Key to Conservation for PEI

Abegweit or Epekwitk / Prince Edward Island has been afflicted by climate change for centuries by mismanagement of land and resources, as have many other Islands in the world.  

With rising sea level, inadequate provincial adaptive measures, and 90% of the land on Epekwitk being privately owned, the ill-effects on the land are hard to ignore. It is up to the Province, the Abegweit Mi’kmaq First Nations, and small conservation groups like Island Nature Trust and watershed groups on Epekwitk, to not only conserve, but to sustain the biodiversity on this unique land.   

Read more