Survivor for a Cause: How PEI’s Fraser McCallum Used Reality TV to Raise Awareness for Island Nature Trust

In a world of reality TV where backstabbing and strategizing often take center stage, one Islander is using his love for Survivor to make a real difference in conservation. Fraser McCallum, a Parks Canada employee and the lone Canadian contestant in the “Can You Survive?” charity version of Survivor, raised both awareness and funds for Island Nature Trust, channeling his passion for nature into meaningful action. This unique event took place in the remote wilderness of the North Maine Woods with a few dozen American participants.

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Exploring Creative Fundraising Options for Island Nature Trust: Making a Difference with Be Creative for Nature

Welcome to the world of creative fundraising, where your passion for nature meets your knack for innovation. At Island Nature Trust, we’re dedicated to protecting the natural beauty of Prince Edward Island, and we invite you to join us in our mission through Be Creative for Nature. In this article, we’ll explore various fundraising methods – from organizing events to crafting innovative products – inspired by success stories and practical tips.

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‘If I Could Hug an Island’: The Song That Mends Hearts and Helps Heal the Island

In the aftermath of post-tropical storm Fiona’s devastating impact on Prince Edward Island, Island singer-songwriter Noah Malcolm found a powerful way to channel his feelings of grief and helplessness into a beautiful composition. His heartwarming song, ‘If I Could Hug an Island,’ has resonated deeply with Islanders, offering comfort and warmth during a challenging time.

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Island Nature Trust Celebrates ‘Flitt’s Call’ Book Launch: A Tale of Resilience and Environmental Connection 

Island Nature Trust (INT) announces the release of “Flitt’s Call,” a captivating children’s book authored by Kara Griffin and illustrated by local artist Shawn Larson, published by Acorn Press. This tale of resilience, togetherness, and environmental consciousness is poised to resonate deeply with readers of all ages, encouraging a profound connection to nature amidst today’s challenges. 

“Flitt’s Call” follows the journey of Flitt, a steadfast bank swallow, as he confronts changes in his habitat and rallies for the planet’s well-being. Griffin, the author, shares, “The story of Flitt reflects the interconnectedness we all share with nature. It’s a call to our hearts and a reminder that our actions reverberate through the entire ecosystem.” 

The book, crafted in collaboration with INT, aims to foster eco-literacy among young readers, instilling a love for nature and a sense of responsibility toward its conservation. As part of this initiative, INT is partnering with Griffin and Larson to distribute the book and an Activity Guide to all grade two students in the Public Schools Branch in 2023/24. 

“This book is an extension of my love for nature. I hope it inspires people to fall in love with the natural world and, from that place of love, be moved to protect it,” Griffin emphasizes. 

The official launch event for “Flitt’s Call” will be held at the Haviland Club on November 25th, featuring a reading by Kara Griffin, providing insight into the inspiration behind her work. The event marks the culmination of collaborative efforts supported by the PEI Alliance for Mental Well-Being and Environment and Climate Change Canada. 

“In crafting ‘Flitt’s Call,’ I aimed to seamlessly blend scientific facts into a heartfelt story. It’s been a unique and complex creative process, delving into the world of bank swallows and learning more about them with each step,” Griffin reveals. 

The book’s message is a plea for conservation, urging readers to protect the natural world. Griffin’s commitment is reflected in her pledge to contribute author royalties to INT for the next five years, showcasing the convergence of art and action in fostering meaningful change. 

“Flitt’s Call” stands as a testament to passionate minds weaving art, narrative, and conservation into a tapestry of hope. As the pages of this enchanting tale turn, they echo the resilient spirit of a little bird calling for us to protect our shared home—our planet. 

Author of ‘Flitt’s Call’, Kara Griffin (middle), with Island Nature Trust’s Kayle Laverty (left) and Shannon Mader (right) at Bookmark in Charlottetown.

“My work with species-at-risk is incredibly meaningful to me. I feel a deep connection to these birds and the coastline of PEI. I want others to feel that same connection,” shares Shannon Mader, INT Species at Risk Manager. “The data and facts that deal with day in and day out don’t elicit those feelings. Collaborating with Kara and Shawn this past year has been a delight; their ability to weave poignant narratives and visuals allowed us to communicate those heartfelt connections in ‘Flitt’s Call.’ “ 

Join Island Nature Trust at the Haviland Club on November 25th at 10 am for the official book launch and a special reading by the author, Kara Griffin! 

For book purchases, “Flitt’s Call” is available through Nimbus, Bookmark PEI, or Indigo/Coles. 

This project was made possible through the generous funding support of the PEI Alliance for Mental Well-Being and Environment and Climate Change Canada. 

About 

Island Nature Trust is a membership-based, non-government, Canadian charity dedicated to land conservation in Prince Edward Island since 1979. 

In a race against time, our mission is to protect and steward forever a network of natural areas and wildlife habitats across PEI and bring together those who care about protecting PEI’s natural legacy for future generations. 

We are a key provider of technical, science-based knowledge on land stewardship and wildlife in PEI for landowners, governments, and partner environmental groups. 

We provide mentorship and employment opportunities to people committed to land stewardship, conservation research and wildlife monitoring who will continue building on the long tradition of Island Nature Trust as the premiere land trust on the Island. 

Facebook: www.facebook.com/islandnaturetrust 

Instagram: www.instagram.com/islandnaturetrust/ 

LinkedIn: www.linkedin.com/company/island-nature-trust 

Media Contact 

Island Nature Trust 
Ben Russell – Communications Manager 
902-892-7513 
ben@islandnaturetrust.ca 

Ready to Be Creative for Nature?

We all share a unique connection to nature, and our supporters express it in diverse ways.
They are our Champions of Nature, coming from various backgrounds – from hands-on volunteers to
digital advocates, creative fundraisers, and generous donors.

Are you passionate about hands-on conservation efforts or getting directly involved in nature protection?

Are you interested in supporting nature through financial contributions or potentially donating land for long-term protection?

Are you an artisan or entrepreneur and enjoy using your creativity to raise funds for nature conservation?

Do you love using your voice to raise awareness and advocate for environmental causes in your community?

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Fluttery new beer launched by Lone Oak Brewery in partnership with INT aims to raise awareness for the endangered Monarch butterfly

On Thursday, July 21, 2022, the International Union for the Conservation of Nature announced that the Monarch butterfly has been place on the international endangered list. Coincidentally, Lone Oak Brewery in partnership with Island Nature Trust are today launching a limited-edition beer in tribute of the iconic species.

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Island Nature Trust protects land and wildlife with donation from PEI liquor stores

A five-year agreement with PEI Liquor Control Commission and partnering suppliers, has helped the Trust acquire natural areas in Alexandra and significantly accelerated its protection program.

 L-R: Island Nauture Trust staff – Charlotte Thompson, Fund Development Coordinator and Bianca McGregor, Executive Director, pictured with Darlene Compton, Minister of Finance for Prince Edward Island at Government House in Charlottetown.
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